Machine Sales Representative

Toromont Cat

Toromont Cat is looking for a Machine Sales Representative to join our team! Our Machine Sales Representative (MSR) will be responsible for the sales of heavy equipment by developing marketing strategies, prospecting for new business and closing customer sales in a diverse territory. While expanding market opportunities, these strategies will be aligned and driven by personal, regional and corporate objectives to increase profitability.
As a Machine Sales Representative, YOU will experience:
Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
Working for the best in class equipment dealer and with the premium Caterpillar brand
Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
Competitive total rewards including: wages, benefits, and premiums (as eligible)
An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:
Demonstrate safe, environmentally sound and healthy work behaviours at all times, in support of Toromont’s Health and Safety Policies, Programs and initiatives
Represent Toromont Cat in a defined area to support heavy equipment sales and customer agreements
Develop and implement a yearly territory plan and marketing strategies to prospect new business in the assigned territory
Liaison between customer and the company for all aspects of sales including analysis of specifications to identifying appropriate equipment applications/attachments to meet their needs
Prepare and conduct presentations and events to promote Cat products and features
Provide customers with quotes, new products, current offerings and purchasing options
Update customer profiles weekly and monthly within the territory plans for effective customer management
Participate in weekly planning calls and enter weekly plans into SalesLink System
Remain current on competitive marketplace to ensure our customers receive the best value possible


Must-haves for this role:
Post Secondary Education and 5-10 years equivalent experience in a sales and marketing
Safety conscious and customer centric, effective team player with proven relationship management
Proven success in a sales capacity including identifying and engaging new customers/business opportunities
Exceptional communication and interpersonal skills to maintain and grow existing and new business
Strong analytical, planning and organizational skills with a mindset for continuous improvement
Proven aptitude for developing creative presentations and promotions for industrial products
Solid business acumen with excellent negotiation, problem solving and influential decision making skills
A mechanical/technical background with thorough knowledge of the heavy equipment industry, Cat product line and equipment systems
Self-motivated, results driven and adaptable to changing priorities with a sense of urgency in a fast paced environment
Computer literate and proficient with Microsoft Office Applications including Excel, PowerPoint, Word (DBS and SIS would be an asset)
Willing and able to travel as required and possess a valid Driver’s Licence and clean Driver’s Abstract
Bilingual (English/French)

About Toromont Cat
With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people’s strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

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