Inside Sales Associate

White Cap Canada Inc.

What We Offer:

  • Comprehensive Benefits Packages starting on your first day of employment!
  • RRSP Matching Plan.
  • Competitive Salary.
  • Career Growth Opportunities and Internal Learning Centre.
  • Wellness Programs & Tuition Reimbursement.
  • And MORE!


A position at White Cap Canada (Formally Brafasco/Brock White/National Concrete Accessories) isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust in Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment. Working with us, you’ll have the opportunity to build an exciting career with a team of knowledgeable associates providing products and services to the Construction, Manufacturing, Geotechnical, Concrete, and Forming industries.​ Our team is comprised of 1,000 associates in 65+ locations, proudly supporting more than 10,000 customers across Canada.​



Job Summary:

Responsible for the sales process to generate new sales opportunities or upsell via phone, email, other electronic communication, or in person. Develop customer relationships by identifying customer needs, informing customers about the products and services offered, providing solutions, recommending new/better products, and processing/handling customer orders.



Major Tasks, Responsibilities, and Key Accountabilities:

  • Receives, researches, and answers customer questions regarding accounts, products, rates, and services offered, via telephone or in-person; engages with both counter customers and phone customers to fully identify needs, responds to inquiries or questions, and offers timely solutions.
  • Identifies up-selling and add-on sales opportunities. Communicates product features, benefits, and warranty policy information to customers.
  • Develops relationships and partnerships with customers and establishes Brafasco as a First Choice Supplier to our customers.
  • Processes purchase orders and completes other paperwork as required; handles cash and credit card transactions.
  • Orders products, arranges deliveries and follows up with customers regarding order status.
  • Prospects for new sales opportunities via outbound calling and emailing.
  • Facilitates the sales process through project management, tracking open sales orders, issue resolution, and overall customer service and support.
  • Provides product pricing by consulting the pricing matrix and other resources to determine the appropriate price.

Nature and Scope:


  • Select correct processes from clearly prescribed rules, past practices, or instructions. Seeks advice and guidance on non-routine or problem areas from supervisor. Deviations from the norm are cleared by the supervisor.
  • Under close supervision, exercises limited latitude/independent judgment. Work typically involves detailed checks or close review of output by a senior coworker and/or supervisor.

Work Environment:

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • Requires intermittent periods during which continuous physical exertion is required, such as walking, standing, stooping, climbing, lifting, and maneuvering material or equipment that may be heavy (50+ pounds) or awkward.
  • Typically requires overnight travel less than 5% of the time.

Education and Experience:


  • HS Diploma or GED is strongly preferred. 0-2 years of experience in area of responsibility.

Come to work for us and build a better life for you and your family!


About White Cap Canada Inc.:


We have combined Brafasco, Brock White Canada, and National Concrete Accessories to better serve Canadian companies coast-to-coast under the White Cap brand. We are excited about this combination that leverages the same great people, services, and ever-expanding product lines you’ve come to trust over more than 50 years from each legacy brand for an improved overall customer experience. With over 65 locations, our team is comprised of over 1,000 associates proudly serving more than 10,000 customers across Canada. Although it is a relatively new name in Canada, you can find more than 400 White Cap locations proudly serving contractors across the United States. With our deep roots in the Canadian market, our mission remains unchanged – to become the trusted industry partner that our customers can rely on for all their construction and industrial needs.

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