Analytics Manager - Sports

Job Description

Job Title: International Analytics Manager

Location: Remote (Canada)

Employment Type: Full-time

About the Role

As an International Analytics Manager, you will play a pivotal role in shaping our sports league’s global presence. This role combines hands-on analytics, marketing enablement, and cross-functional collaboration to expand our international fanbase and support go-to-market (GTM) strategies.

Key Responsibilities

Analytics & Insights

• Write SQL queries and analyze data to answer business-critical questions.
• Summarize large data outputs into clear takeaways for senior executives.
• Assist in UAT of database changes and RCA of issues/bugs.

Marketing Enablement

• Support 1:1 marketing campaigns with segmentation, test/control setup, and success measurement.
• Build audience segments to deepen fan engagement across global markets.

Performance Tracking

• Monitor KPIs and attribution frameworks to measure GTM strategy effectiveness.
• Report on international market performance against fan growth goals.

Collaboration

• Partner with marketing, international, legal, and data engineering teams.
• Engage with regional stakeholders to support localized GTM strategies.
• Interact with third parties on data requirements and definitions.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Sports Management, Economics, Analytics, or related field.
• 3+ years of SQL, Python, or relevant coding experience.
• 5+ years of stakeholder management experience.
• Strong analytical and communication skills with the ability to present insights to executives.

Preferred Qualifications

• Experience with consent and/or identity resolution.
• Passion for sports and knowledge of global fan cultures.
• Background in marketing analytics or GTM analytics.